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What is Hygge?

Without a clear translation from Danish, it’s widely accepted as representing a specific kind of cosy. It might have the same roots as the English ‘hug.’ After a few years of French obsession, and a slew of books helping you achieve a French way of life, whether it concerned style, diets, parenting or relationships, the new craze comes is definitely Scandi. Calling it a craze doesn’t seem to do the movement justice, as hygge evokes something soft, something sweet, something enveloping. Instead, it’s an approach to life that takes delight in simple pleasures. It can be tied to material things, such as spending time with your loved ones in a sauna, lighting a candle and curling up with a book next to a crackling fire, or folding line dried laundry with your family. You’ll notice, however, that in all of the above a strong emotional connection was present. More than just an excuse for shopping, hygge is a way of living.

Wait… how do you pronounce it?

Now, we’re not fluent in Danish and we’re not ready to take the necessary steps to change that, so we’ll have to rely on second-hand intel. While our first instincts tell us it should read like ‘hee-ggeh,’ we hear some prefer a pronunciation like ‘hoo-gah.’ Hearing it might be helpful.

How to incorporate hygge in your day to day life?

Winter is the perfect time to adopt a hygge lifestyle. The soft, neutral colours nature takes (before the bright explosion of Spring), the enveloping materials you want to wear, the time spent indoors…

Be mindful of what you wear. Give priority to comfortable cuts, natural fabrics such as cotton, linen, cashmere and wool, and a neutral palette. The result? Garments that match, for effortless outfits that make you feel good.

Give your home a Winter makeover. We’re not asking you to throw away your usual decorations, instead you can just give it a bit more thought, to accommodate your current lifestyle. A few scented candles here and there to replace lamps when you don’t need electric lighting, a pile of blankets within reach… Why not also bring back some old school entertainment, such as board games?

Make sure you check in with your loved ones. When it’s cold and dreary, it’s easy to retreat inside with carbs and Netflix. There’s nothing wrong with that, as long as you don’t become a hermit! Instead, try to organise a baking session with your family, or a sauna date with your best friend. The glowy skin will just be a bonus.

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There it is again. January. After December’s excesses, our wallets seem empty, our closets overstuffed with things we don’t need… Does this sound bleak and make you want to book a ticket to somewhere warm ASAP? You’re probably just in need of a reset. What better way to start than a little Spring cleaning? See what’s currently in demand on Vinted.

Michael Kors bags. The perfect, matches-with-every-outfit bag. But you’ve seen enough of it. Or you got an upgrade for Christmas. Now’s a good time to sell it!



Adidas sneakers. They might be in demand because of New Year’s fitness resolutions, or just because they’re stylish. Either way… you know what to do.


Victoria’s Secret underwear. Did you receive a well-intentioned, but… slightly wrong present this year? Leave the tags on and find it a new home this January!

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Something we’ve been fearing for a long time has finally become part of our reality: the 80s are coming back. We thought we knew better. We remember the last time it happened. And yet - the oft-mocked decade has been creeping back on the runways and on the streets.

Read on to see how a touch of eighties style could be the update your wardrobe needed. After all, a decade that gave us Purple Rain and Like a Virgin can’t be all bad!


The power shoulder

They seem to come back every few years, and for good reason: not only do they make a powerful statement, they can do wonders for a silhouette. It’s all about the angles! The 2016 version, however, is a watered-down version of the 80s shoulders. Think enhancement, not replacement.



We’re blushing

Although the contouring trend doesn’t seem to be fading away anytime soon, bronzer fatigue is real. Blush is a reliable way to bring a face alive, so if you’ve been skipping that step in favour of cheekbone-sculpting, consider reintroducing your face to vivid 80s colours. The key to avoid the harsh line of yesteryear when working with red or fuchsia is to blend. Always.



For your ears only

After a few years of delicate adornments, tiny stones and thin mini hoops, we’re ready to think big again. Opting for mismatched (but still in the same colour family) earrings keeps the look current. The only question now: will you opt for bold doorknocker earrings, giant hoops or colourful clip-ons?



It’s lamé, not lame

We’ve been easing our way into metallics in the past few years, by way of shoes, bags and other necessary accessories. Full-on glam now doesn’t seem like a bad idea, but it’s easy to overdo it. When opting for a lamé wrap dress or top (or trousers if you dare!), keep the accessories on the minimal side.



And for the bold only: stirrups!

Not only reserved to ski holidays, stirrup trousers have been cropping up on the runway. Now, this is obviously not for everyone, but the look feels fresh again, if approached with caution. For a more 2016 feel, it’s best to avoid any athletic associations. Worn with a stiletto with the strap in plain view, stirrups make a glam statement.

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Every now and then, we like to give you a nudge in the right direction. On the fence on what to sell this month? The numbers don’t lie and this is what Vinties are currently looking for.


Dresses: There’s something in the colder weather that makes us want to look super feminine. Sell your dresses now!


Leather jackets: A staple of the last decade, they come in many shapes and colours, and will easily find a new home.


Nike trainers: We all love Nike trainers, but with all the new models coming out, we sometimes get tired of ours, while they’ll make another girl happy!


Good luck and don’t forget to share what you’re selling (or buying)!

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That’s it. There’s no denying it, Autumn is here, and it’s not going to get warmer for another six months. Super into all the new stuff you see popping up in stores and on your favourite shopping apps (ahem…) but not keen to buy a whole new wardrobe? Your summer staples get a cold weather update below.


That cami top or slip dress you’ve been wearing for a few seasons? Give it a fresh look by wearing a white or contrasting, fitted t-shirt underneath. Warmer, more directional, and you don’t run the risk of flashing anyone.


Not ready to give up on your favourite mules or sandals yet? Get super cozy by wearing them with socks. If you’re not ready to live your best hippie life, we suggest against the sock and Birkenstock combo. Instead, try fine knit, glitter, or mesh socks. They work best with delicate, strappy shoes, or even stilettos.


Your favourite sundress? It gets a new life with an oversized cardigan. The fuzzier, softer and more loose-knit, the better. The key is in the contrast, so if the dress you wore all summer has a flower print, a grungy grey or black will be its best match, whereas a lace or crochet dress will work better with a clashing colour.


The denim jacket you lived in? View it as a layering piece. Worn like a cardigan, it works surprisingly well under a leather biker jacket or a longer coat. Bonus points if you let the denim cuffs peek from the sleeves of the outerwear you’ve chosen.

The wrap dress you’ve adopted? Will you be horrified if we suggest wearing it over jeans? Instead of going the early 00’s route, treat that crossover dress like a kimono jacket and use it to cover a more basic t-shirt and jeans outfit. See if you prefer leaving the dress open at the front or if wrapping is necessary, then complete the look with heels and voila!

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Have we reached French girl saturation? In the past two or three years, you’ve probably read countless articles supposed to help you get closer to that ideal. Or maybe you’ve read none, and preferred to angrily close that tab. Well, we promise we won’t mention Brigitte Bardot in this roundup.



Edit your accessories wisely

You’ve probably read somewhere that Coco Chanel quote that says you need to remove an accessory before you leave the house. Who knows if she actually said that, or even if you should trust her advice, she did some unsavoury things in her time. The point probably is, you probably don’t want to look too much, or too matchy-matchy. Just avoid wearing all your jewellery at once (you don’t want to be a target and get mugged), and if your bag looks expensive, consider pairing it with your most scuffed pair of shoes.

Toss: blingy, loud accessories.

Keep: one focus point at a time.


Know what you’re made of

If the word timeless is often used in articles describing French style, it’s because trends aren’t that big there. As a result, people tend to re-wear clothes they’ve had for ever, or that they inherited from a generous and stylish grandmother. Do you know what keeps really well? Clothes made of the good stuff. Whether you’re buying vintage or new (that you intend on wearing for a while), look for materials like cotton, silk, linen, wool and leather.

Toss: polyester and PU are essentially plastic, you’re not a Barbie.

Keep: everything natural.


Forget about colours altogether

Everyone has days where it seems that you have nothing to wear, despite a messy, overflowing wardrobe. Would it be possible that… nothing pairs well together? If you remove any possible colour clash, you’re left with a wardrobe where everything goes together, with only slight variations in textures. Paris may look like a black and white movie in winter, but at least everyone looks elegant in these old classics.

Toss: any print that’s not a stripe, loud colours.

Keep: black, black, black, and off-black shades like navy, dark grey, forest green, burgundy.


Stop smiling

Now that you’ve eliminated all the fun from your wardrobe, you’re ready to embrace the attitude of a true Parisian. Do you know how they’re able to tell who’s a local and who’s a tourist? Only tourists seem to get any joy from being in one of the most beautiful cities in the world. While you’re at it, if someone approaches you in a bar, don’t even try to look like you’re enjoying it for even a minute. No one can see if you have lipstick on your teeth if you ban smiling from your lifestyle.

Toss: fun.

Keep: red lipstick.


That effortless je-ne-sais-quoi

There’s always a secret ingredient that separates the real from the copycats. As stated before, the French aren’t so good at following trends, or rules altogether. They’re the first ones taking to the streets to protest, the minute some rule looks too rigid. No self-respecting Parisienne would follow the above rules to a tee, so go ahead if you want to stack row on row on row of necklaces on top of your red vinyl dress. Nothing screams more French than really going for it.

Toss: rules.

Keep: style.

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September is the January of fashion. All that ‘new year, new you’ thing you went through when 2016 started? It’s back.

Even when school years are over and done with, the thrill of buying a new uniform and shiny, brand new stationery is replaced by all the new season possibilities. Of course, it helps that September issues of magazines are chock-full of inspiring fashion stories!

Out with the old, in with the new - even if it’s only new to you - we’ll always go for the second-hand option whenever we can!


Tired of your straight coat? Try a puffer jacket

After a few seasons of understated normcore, we’re embracing the Michelin man vibe sleeping in all of us. Unexpected bonus? A massive jacket will lengthen your legs in comparison.

If you’re sick of your bucket bag, the market tote is waiting for you

If you’ve been rummaging in your bag without ever being able to find anything, may we suggest an oversized market tote? The roomier proportions will let you carry all your essentials while its rectangle shape will allow for a more organised lifestyle.

Try swapping your statement necklace for some dainty gold jewellery

There’s a lot to be said for the power of understated. Without being in-your-face, stacked pieces of jewellery can be just as impactful. Our favourite trick? A subtle-looking nameplate… with a message other than your name.

After seasons in flats, it’s time for the stiletto’s return

Yes, flats are practical, they’re comfortable, and they’re even stylish. You know what else fits under that description? Sneakers. It’s time for a bit of glam to come back into your life and onto your feet. Your new stilettos don’t need to be sky-high, as long as their graceful proportions give you that extra pep in your step.

Put your best foot forward in a pointy toe (forget about round toes)

While we’re on the topic of shoes, if you were shying away from an aggressive-seeming pointy toe, now is the time to embrace it. As long as you don’t threat anyone with them, everyone should be happy.

Give your slip dress a rest and embrace the ruffles

While we’ll always love the simplicity of a slip (or its top equivalent, the cami), a little girly touch is guaranteed to soften your look. Scared of veering into dangerously sweet territory? Pair it with black leather accessories.

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These days, as long as you’re remotely interested in fashion, fashion month can feel a little overwhelming given the abundance of shows, recaps, street style and now even behind the scenes pictures. Moreover, it sometimes feels like a distant world, filled with overpriced clothes and glamorous creatures who only make it outside when there’s a chance to get their picture taken. Young fashion editor on the rise Laura Hawkins gets real about London Fashion Week for us.

What do you do?

I am a Contributing Writer for writing about fashion, design and lifestyle, from analysis of iconic fashion shows, to designer interviews, exploration of new and exciting spaces, to trend pieces.


What shows are you attending this season? Which ones are you most excited about and why? Any other cool events/parties?

I'm attending London Fashion Week and I'm extremely excited about Marta Jubokowski, Faustine Steinmeitz and the CSM MA show. I love how LFW is a real hotbed of exciting and avant-garde talent, and I really enjoy seeking out new designers to interview. Last season I interviewed the amazing designer Michael Halpern, a CSM MA graduate, who went to work for Versace couture after graduating, and has now dressed Beyonce, Robyn and Eve.


Do you plan your outfits ahead of time or do you just wing it?

I always leave it to the day before fashion weeks starts to plan my outfits, which always results in panic, frantic washing and regret that I never made it to the dry cleaners. Whatever I plan to wear, I always discard in the morning. Dressing is so dependant on mood and I find that planning ahead is never logical. By the end of fashion week I'm always in something extremely casual as I like to avoid the eyes of the hoards of street style photographers at every corner. It's never a good idea to just emulate trends or hot items for that season - if it’s unnatural to your style you'll only look uncomfortable.


What is your new season must-have?

Slip dresses! Velvet, check, silk, I want one in every material. The fluidity of the shape is immediately flattering, and I love the nineties grunge references. I'm also desperate for a new winter coat in heavy upholstery print.


Any high street buys or vintage secrets you want to share?

H&M has some amazing takes on Stella McCartney's ruffled sweaters, and Finery is an amazing brand to look to for high street prices with luxury details.

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We discovered makeup artist Anne Sophie Costa on Instagram, because of course we did. We started following her for the i-D and Jalouse shoots, but we also love the mermaid vibes she throws here and there. Let her signature dewy looks guide you through the hot and sticky bit of summer.

Can you explain what you do and how you got into it?

I am a fashion makeup artist in London. I started about 8 years ago, when I was approached by a makeup artist at a event, who asked me to be her assistant. I took a course, and I haven't stopped ever since.  



Why and when did you decide to move to London?

I remember that even aged 12 I wanted to leave Portugal. I had always thought it wasn't for me. In 2009 I spent my holidays in London, and I instantly I fell in love with the city.

Around that time I met a makeup artist I assisted in London, on a few shows and some magazine editorials. He and his team pushed for me to stay and to move to London, and a few months later that’s what I did.

I feel more like myself here, I’m freer. It's a city that lets you be yourself without judgment. The opposite in fact, people here encourage you to be original. It's amazing!


When you work on a shoot what's your process to decide on the makeup?

It depends on the shoot, but usually we have a chat about the mood of the shoot, the clothes the models are wearing and how it's going to feel.

I then suggest some options, products, shapes or ideas and we discuss them until we reach a final decision.



What are your top 5 beauty/makeup items and why?

1. Tom Ford Shade & Illuminate Palette

It's a 2 in 1, which you can take everywhere and you’re ready for any event. Day or night!

2. Eight Hour Cream from Elizabeth Arden

I love it for a casual dinner or drinks, I use it on my lips and to give my eyelids some glow!

3. They’re Real! By Benefit

Love that Benefit mascara, it really has a push-up effect on every single one of your lashes!

4. False Lashes Waterproof by MAC

Waterproof, for summer. Never leave the house without mascara! Even one coat is enough, but don't forget to start by curling your lashes with an eyelash curler!!

5. The Orange Flower Facial Oil by Neal’s Yard

Last but not least, especially in the summer, mix you everyday cream with a bit of natural oil from Neal's Yard, like the orange flower one, to help your skin recover at night. That way your skin is always moisturised and you don't peel from sun damage!


You can’t spell Vinted without Vintage (actually you can, but just go with it), and so we enlisted help from the coolest girl on the vintage scene, Amanda Lee Shirreffs. Read on for her tips to make vintage shopping (and selling!) a fun walk down memory lane.

How did you get into vintage?

My mother and my aunt really inspired my love of vintage with their love of music and aesthetics. My mom always pushed for me to be an individual and to always stand out from the crowd.

Can you tell us about your career path?

I attended the London College of Fashion [in London]. While I was there, I threw myself into any opportunity that I came across, which led me to assist the D&G and Burberry Buying and Merchandising teams. At D&G I was encouraged to take on a stylist role during their buying season, which really propelled me down this path. They were the catalysts to me finding my way in fashion.

I was always so inspired by British style, how they are able to mix vintage to amplify their look and how much fun they have with it. Men also really commit to a look. That’s what I miss! Give me a Northern boy in Cuban heels.

Afterwards, I started styling singer Ren Harvieu, which snowballed into working with musicians on the rise for publications like The New Yorker, New York Magazine and i-D.

What are your rules when shopping for vintage?

- Go in with an open mind! I always find my best pieces when I least expect it.  
- Don’t buy anything that needs a lot of repairs. Take it from someone who has a bin worth of ‘repair’ items. You’ll never come around to it!
- Check armpits. I find fabrics like 70s polyester really absorb the smells and sweat stains.
- Know your brands, but don’t let them lead you. Last year I was really taken by a full length, sequin dress that the thrift store wanted to chuck. I decided to just take it off their hands – both completely unaware that it is a high priced Malcolm Starr gown.
- My online vintage shopping is geared towards finding curated, high-end pieces. I always assume it’s most likely final sale, so it’s important to know your measurements.

What are your styling tips to create outfits that won't look costume-y?

I never like my look to be too polished or strictly married to one era: maintain contemporary hair and makeup and add some modern accessories.

What’s your advice for sellers?

When I started to have a real distinct vision of the direction I wanted my career to go, an artist friend gave me the best advice: ‘Curate your account as if it were a gallery. Make it recognizable.’ So, art direction is important if you want to attract like-minded people who will purchase your pieces.

Good lighting is important, as well. I tend to shoot my vintage pieces in natural light, at the brightest time of day – because unless you’re a trained photographer, lighting can be tricky! Make sure to include a few off-figure images so the buyer can see the details.


All pictures Amanda Lee Shirreffs for Shrimpton Couture